In The Modern World : Kyle Blue, Design & Art Direction

In The Modern World

One section that was problematic in the past was “In The Modern World.” It started as a perforated tear out, grew to a 5 page back of the book story, then as much as a 20 page front of book section. The feeling was that the old design had ceased to do a good job of presenting the products and content to our readers in a way that indicated what the purpose of the section–to highlight new and noteworthy events, products, and furniture for that particular month. The section relies heavily on a range of disparate art, supplied photography of products, books, and exhibitions. With the new design we’ve approached this section as an insert within the magazine. We’ve deployed a unique grid and typographic styling that doesn’t appear elsewhere in the magazine as a way to differentiate it. The pages are subdivided into quadrants and each page can now hold anywhere from 1 to 4 items. The design is very flexible and capable of handling varying content in an organized and clear fashion.

Designed with Brendan Callahan, Dakota Keck, Geoff Halber and Kate Stone
Portrait Illustrations by Elizabeth Moch

Contents Pages